Tia Zakher, a 22-year-old creator on TikTok, has generated viral interest and sparked intense discussions regarding her skincare routine, or more precisely, her choice to completely forgo one. No serums, no cleansers, not even water.
Her “do-nothing” method quickly ignited curiosity and debate throughout the platform. Many of her followers accused her of fabricating her skin journey, while others expressed worries about her health.
Zakher’s minimalist experiment commenced on March 14, after years of experimenting with every acne remedy she could discover – from chemical peels and topical treatments to microneedling and exfoliation.
Feeling frustrated with the absence of enduring results, she resolved to stop touching her face entirely. This meant no picking, no washing, no products. Absolutely nothing.
Initially, she kept this decision a secret from her expanding TikTok audience – which has now surpassed 125,000 followers. However, by April, noticeable changes in her skin, such as flakiness, discoloration, and a rough texture, led to inquiries in the comments.
In reply, Zakher shared a video detailing her drastic new approach, which has since gone viral, accumulating over 10 million views.
She referred to it as a component of a natural skin healing process, labeling it the “caveman” regimen, a phrase she discovered online during her research into similar techniques. (She made it clear that she did not create the name herself.)
As TikTok remains a space where individuals share everything from beauty routines to chronic illnesses, Zakher’s experience contributes to the expanding dialogue about what it truly means to have faith in your body and the internet regarding your appearance.
